From zero to scale, I help founders get products out of their head and into execution-ready systems that teams can run without constant oversight.

I work with early-stage B2B and AI SaaS teams to turn ambiguous ideas and founder-driven decisions into clear, scalable products. My focus is on what ships and holds up under real usage, not what looks good in a deck.

Over the past 7.5 years, I’ve been a Founding Designer at 2 amazing startups:

• CityGen: Led design for a three-product govtech platform used by 40,000+ users. Prototypes helped the team represent India as a global finalist at the $400K ADB Technology Innovation Challenge.
  
  

• Cone (YC S22): Joined as the product was pivoting away from a failing model. Co-led the research that killed it, then was made Founding Designer to rebuild from zero, collapsing 10+ fragmented tools into a single practice management system now used by 3,000+ UK accounting firms.

Founders I work with rely on me not just for UX, but for clarity, prioritization, and momentum, especially on onboarding, permissions, and AI-agent workflows: the systems that let a team run without constant founder involvement.

Outside work, I’m usually ticking off my bucket list with a camera or a deck of cards.